Marketing Promotion Ideas For Your Small Business

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Do you have a small business that you want to promote so that you can get more customers and make more money? There are a lot of small business promotion ideas that you can use in order to get the word out about your products or services. It can be a little bit difficult to find the money to hire a big time promotional company if you are just getting your business off the ground. There are a lot of different ideas that you will be able to promote your business with.

Getting your business noticed (and remembered) requires thoughtful marketing promotion ideas. What will work best? What is not worth trying? This article sets out to give you some guidance, based on research and the advice of professionals.

Promotion is all about publicising your product, getting it well known, advertising its benefits and highlighting your Unique Selling Proposition (USP).

But what will work best? If you mention promotional gifts, most people will think of pens and calendars – but what are the best marketing promotional ideas? What are the gifts that your customers will actually use? You want to make sure that it is not just the recipient who will see your business’s name and logo on that gift, but everyone who passes that person’s office, or sees them on the street – you want to maximise its impact. With promotional gifts you pay just once, but every time the gift is seen or used, the advertising message is repeated. (This contrasts with traditional advertising, where you have to pay every time the ad is run).

- The most “given” promotional items are things like pens, calendars, mugs and key-fobs – the sort of things which are probably only seen by the person who receives them, and may well end up at the back of a drawer.

- Baseball caps with company logos are often given – but how often are they worn? Far Eastern companies love giving ties with their logo on – but how many ever come out of the cellophane?

- Plastic bags give a good flat surface for your advertising – but may be seen for only a short time and will probably not get re-used.

- Fun items such as balls, Frisbees and puzzles are popular and may last a little longer, but because of wear and tear the advertising message may wear off quickly.

- Items like water bottles and gym-bags are better as they last longer and may be seen by more people (they are especially suitable if your product or service is health related.

- In general, the higher the quality of the item, the more likely it is that the recipient will use it or display it and therefore the more people will see it.

**The T-Shirt is The Thing!**

Some research has shown that the humble T-shirt may actually be the most effective marketing promotion idea. A US company estimated that one T-shirt, worn by one person in an average city, might be seen by as many as 100,000 people in its lifetime. Even if you discount that by a factor of 10, that’s still 10,000 viewings of your advertising message for every T-shirt you give away!

Quality is very important here though. If you want your message to be seen, you need the T-shirt to be worn, which means good quality fabric in appropriate sizes for both men and women, and making sure you send the right garment to the right person as far as you possibly can. This is made easier if the garment is given away face-to-face rather than sent by post.

You might think a T-shirt at, say, $10 including logo seems expensive, but if you give away 20, to the right people, you could be getting your message across to up to 200,000 people at a cost of $200 – that doesn’t seem such a bad deal, does it?

It is all about getting the right marketing promotion idea which will generate maximum benefit for your business.

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